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Article: A New Form of Crowdfunding


A New Form of Crowdfunding

Our first project to hold crowdfunding within our own website without relying on external platforms (hereafter referred to as "self-crowdfunding") was successfully completed yesterday.

We held two new versions of Hitoe Fold Aria at the same time and received a total of 394 applications for 13,002,000 yen from a total of 394 people.
This was our first attempt in the industry, and we were worried about whether it would be accepted, but we received more applications than we had imagined, and we would like to thank you from the bottom of our hearts.

Self-crowdfunding is a system in which the support and assistance of customers is directly delivered to the originator of the project, without the need for a third party. It is the ideal form of crowdfunding.
In terms of advertising, by attracting customers to the company's website, rather than to an external platform, the brand can be more deeply known.

This project was not just an opportunity to present a product, but also an attempt to introduce this new form of crowdfunding itself to the world.
We hope that the success of this project will lead to the expansion of self-crowdfunding, even if only a little.

We would also like to disclose information about the system used for this project.

EC system: Shopify
Application: Crowdfunder

We would like to thank you again for the many applications we received for this new trial.

Hitoe Fold Aria -Ortensia-

Hitoe Fold Aria -Monocromo-

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